advertising

Why Organizations Need to be Flexible to Succeed

As a creative marketing agency in Washington DC, one common trait our clients appreciate the most about us is our FLEXIBILITY. In a rapidly changing business environment, being able to adjust your workload, schedule and other variables plays a critical role in the success and survival of an organization. Whether you are a marketing agency, video production […]

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Olympics Ads: Gold, Silver, and Bronze

For those of us who couldn’t make the trip to PyeongChang for the 2018 Winter Olympics, the games were interspersed with all manner of themed commercials looking to make an impact with the viewers. Even though the 2018 Winter Olympics have concluded, we decided to rank our favorite Olympic commercial. Bronze Medal Winner: Aldi [youtube id=”yfBxbmft5ww” align=”left”] This lightly comical

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4 Advertising Tricks for Your Business

TriVision shares three TV commercials and how to effectively apply the same concepts to your own organization’s advertising strategy. How can these videos help your business? Watch and learn what they did to create effective messages that resonated with the audience. Fearless Girl The Talk (My black is beautiful) Burger King Bullying Jr. In order to create powerful messages that connect with

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TriVision Year in Review 2017

It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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UX for Smart Watches

User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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DC Advertising Agency: Copywriting 101

First, like any well-structured education course, knowing the definition of what you’re reading about is helpful. Our definition of copywriting is: The strategic construction of motivating sentences or phrases used for advertising, marketing, or media content. Words paint images in our minds; which is why they can be motivating. Effective copywriting is more than just knowing

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A Smile Goes a Long Way for DC Marketing Company

Rebranding a local dentistry. As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.

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A DC Marketing Company’s Thoughts on Taking Creative Marketing Risks

People love creativity in many forms: marketing, movies, books, and even food. You probably can’t go a day without seeing a friend post an article on their Facebook about creativity. Even back when you were a kid, who did you want to be when you grew up? Chances are you had a big imagination; the sky was the

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Rebranding Tequila Through Storytelling

Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller

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A DC Marketing Agency Disscusses the Do’s and Don’t of Retention Email Marketing

Effective Email Retention Marketing We get them almost every single day. Those emails from companies we may have only used once, or even accidentally signed up for, without ever using them at all. As repetitive as they may be, the concept of retention emails, such as newsletters, really isn’t a bad choice for your company. For the

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