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The Power and Price Tag of Super Bowl Advertising: Why Brands Splurge on the Big Game

Every year, as the Super Bowl approaches, anticipation builds not only for the game itself but also for the commercials that grace our screens during breaks. Super Bowl advertising has become synonymous with creativity, entertainment, and, of course, high price tags. But why are these coveted ad slots so in demand and expensive? Let’s delve […]

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Is It Worth Investing in a Professional Logo Design Agency for Your Business?

A logo is an essential component of any business’s branding strategy. It’s the first thing customers see when they come into contact with your company, and it’s the symbol that represents your brand. For this reason, investing in a professional logo design agency may be worth considering. The question is, is it worth the investment?

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Rebranding Your Brand Identity: When is the Right Time?

In today’s marketplace, the value of branding has never been more crucial to an organization’s success. People are paying attention to everything, from your logo to brand tagline, brand colors, messaging, website, social presence and more. An effective brand and logo will not only help you stand out in a crowded market, but also create a

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How Brands are Reacting to Black Lives Matter

If pictures are worth a thousand words, this is it. Protestors are shown defending the Nike store in Long Beach, CA, yelling “Peaceful Protest” amid the nationwide unrest following the death of George Floyd. As tensions and protests intensify across the country, brands from just about any size and industry are getting behind the Black

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Does TikTok Make Sense for Your Social Media Marketing?

If there is one social media platform that has become a household name in this new quarantine life, it has to be TikTok. As the most downloaded app of Q1 2020, TikTok has been downloaded over 2 billion times worldwide with 130 million of them coming from the U.S. What makes TikTok so addicting is

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Marketing in the Age of the Coronavirus

As the world is shook by the novel and highly contagious coronavirus, businesses of all sizes and industries are scrambling to stay afloat. This pause on businesses and the economy also means a sudden shift in consumer behavior. As an organization, whether you are a private business, nonprofit or government, what kind of a communications approach

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Raising Awareness on a Public Health Epidemic Through Video Marketing

Client Spotlight:  Finding the Missing Tuberculosis Cases in Uganda and Cambodia, a USAID Initiative As the world is trying to fight the Covid-19 pandemic, we have to remember that the world’s deadliest infectious disease is actually something far more common, yet far less talked about: tuberculosis. In January 2020, TriVision produced, filmed, and edited a

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How to Turn Your Social Media Followers into Brand Advocates

Being a marketer in the 21st century is no piece of cake. The attention span of an average person has shrunk to less than 10 seconds, yet people still like to get constant content updates and expect their favorite brands to interact with them. Instagram, Facebook, Twitter and even LinkedIn have become the top platforms

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