Social Media

How to Reopen Safely Using Effective Messaging and Communications

As the economy reopens, many businesses are wondering how to create an effective communications and messaging strategy that follows the evolving Covid-19 guidelines. They must find ways to appropriately communicate their new safety methods to their current and prospective customers, as well as employees – now and in the coming years. While brick-and-mortar businesses have […]

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Does TikTok Make Sense for Your Social Media Marketing?

If there is one social media platform that has become a household name in this new quarantine life, it has to be TikTok. As the most downloaded app of Q1 2020, TikTok has been downloaded over 2 billion times worldwide with 130 million of them coming from the U.S. What makes TikTok so addicting is

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Marketing to Millennials: 10 Ways to Capture Their Attention thru Social

Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future

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Can Your Business Survive the Experience Age?

Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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PR or Marketing Agency: What’s the difference?

As trends change, companies try to merge PR and marketing departments into one. The terms, public relations (PR) and marketing, are becoming “joint at the hip”. In a world consumed with digital media and trending technologies, engaging the audience is the best way to stay relevant. So why are PR agencies and marketing firms merging? Well, to get to

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Marketing Trends to Watch for in 2018

1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then

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What’s in Store for Facebook’s Future?

If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content.  These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But

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TriVision Year in Review 2017

It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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TriVision’s Top 3 Holiday Ads Picks

The holidays are the most beautiful time of the year, with gorgeous soft lights surrounding every single place on earth. Enjoying holiday ads that spread joy is a part of enjoying the festivities. For this reason, TriVision picked top 3 holiday ads worth sharing!   Commercial 1- I’ve Dreamt So Much   Intermarché is a

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UX for Smart Watches

User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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