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Nike Just Did It with an Advertising Campaign that Added $6 Billion to its Market Value

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To celebrate their “Just Do It” campaign’s 30th year anniversary, earlier this month, Nike dropped one of the most controversial advertising campaigns of recent memory. Their #justdoit ad starring former NFL quarterback, Colin Kaepernick, with the slogan “Believe in something. Even if it means sacrificing everything”, has ended up adding $6 billion to Nike’s overall […]

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Does Influencer Marketing Make Sense for Your Business?

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Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This

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Can Your Business Survive the Experience Age?

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Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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TV Commercial Production for Elephant Insurance

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Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a

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The Power of First Impressions in Marketing

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As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with

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Three Must-Haves for a Strong Branding Strategy

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TriVision, a D.C. branding agency, outlines what makes a brand successful. Branding is about design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were symbols of a

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Olympics Ads: Gold, Silver, and Bronze

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For those of us who couldn’t make the trip to PyeongChang for the 2018 Winter Olympics, the games were interspersed with all manner of themed commercials looking to make an impact with the viewers. Even though the 2018 Winter Olympics have concluded, we decided to rank our favorite Olympic commercial. Bronze Medal Winner: Aldi [youtube id=”yfBxbmft5ww” align=”left”] This lightly comical

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Marketing Trends to Watch for in 2018

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1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then

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4 Advertising Tricks for Your Business

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TriVision shares three TV commercials and how to effectively apply the same concepts to your own organization’s advertising strategy. How can these videos help your business? Watch and learn what they did to create effective messages that resonated with the audience. Fearless Girl The Talk (My black is beautiful) Burger King Bullying Jr. In order to create powerful messages that connect with

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