From Concept to Creation: How a Creative Agency in DC Can Transform Your Brand
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Brand Strategy
You Don’t Just Need a Logo. You Need Branding.
A Logo Alone is not a Brand As a business owner, you know your company’s logo is important. It’s part of the visual identity that represents your brand and makes it recognizable to customers. But a logo alone is not enough to build a successful brand. Many businesses make the mistake of thinking that a
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Branding and the Web: What Your Company’s Website Says About You
How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As
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Marketing to Millennials: 10 Ways to Capture Their Attention thru Social
Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future
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The Art of Storytelling in Your Marketing Strategy
Think about your brand for a second. How would you describe it? What makes it unique and memorable? What about your brand equity? How committed and loyal are your customers in such a saturated market? A new product or business is created every single day. But let’s face it. There is only a handful of
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4 Design Principals to Make Your Branding More Memorable
Your products/services seem to have it all – the cool features, the money-back guarantee, the great customer service and the workmanship. Yet consumers don’t seem interested. Some may not even have heard of your brand. Sounds familiar? This lack of interest is most likely because your audience doesn’t have brand loyalty and awareness towards your
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Branding and Website Design for a Tech Firm in Washington DC
Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro headquarters some of the biggest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays a
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Does Influencer Marketing Make Sense for Your Business?
Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This
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Can Your Business Survive the Experience Age?
Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is
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Three Must-Haves for a Strong Branding Strategy
TriVision, a D.C. branding agency, outlines what makes a brand successful. Branding is about design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were symbols of a
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