The Super Bowl is one of the most-watched sporting events in the world, and every year, fans eagerly anticipate the two teams that will be squaring off in the big game. However, in recent years, a new theory has emerged that suggests we don’t need to wait until the playoff games are over to figure […]
Debunking the Conspiracy Surrounding NFL Logo Design Read More »
A Logo Alone is not a Brand As a business owner, you know your company’s logo is important. It’s part of the visual identity that represents your brand and makes it recognizable to customers. But a logo alone is not enough to build a successful brand. Many businesses make the mistake of thinking that a
You Don’t Just Need a Logo. You Need Branding. Read More »
How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As
Branding and the Web: What Your Company’s Website Says About You Read More »
Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is
Can Your Business Survive the Experience Age? Read More »
The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To
Is Your Website Design and UX Updated? Read More »
TriVision, a D.C. branding agency, outlines what makes a brand successful. Branding is about design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were symbols of a
Three Must-Haves for a Strong Branding Strategy Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
Washington D.C. is full of logo designs. Does your logo stand out? In today’s marketing world, a key element to a company’s success is it’s logo. Think about it, consumers’ first exposure to a new brand is the visual of a logo; how it looks and how it makes them feel. To understand what consumers have
Need a new logo? A D.C. Branding Company Can Help! Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
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