1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then […]
Marketing Trends to Watch for in 2018 Read More »
User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing
UX for Smart Watches Read More »
Making ads less than 60 seconds will help retain audience attention. The digital world is changing constantly every day. The fact that most of the people “don’t have time”, for almost anything, may be one of the reasons why the world is moving toward short and snappy video productions. Nowadays, a successful video production is
Video Production Trend: Fast Ads Read More »
AI will influence digital marketing one way or another. 2017, the year robots took over the digital marketing world. Artificial intelligence (AI) systems are being trained to digitally market using information collected off of the Internet. Positive and negative concerns arise when discussing this up and coming strategy. AI systems, such as IBM’s Watson, although
D.C. Digital Marketing Firm Talks A.I. Read More »
Comparing the Latest Digital Media Advances Virtual reality and augmented reality are increasingly being used in technology, but do people really know their difference? Virtual reality is an artificial environment created with software allowing the user to feel completely engulfed in a reality that is computer animated. Augmented reality is an enhanced version of reality
Virtual Reality vs. Augmented Reality in Video Production Read More »
Engaging your audience using live video streams is the new “It” tool in the game of marketing. How many of you have found yourselves lately tuning in to watch “Facebook Live” events? Whether it is some sort of “breaking news” on a news channel or one of your friends posting live videos from The Weeknd concert, it is no
Live Video Streaming is Not Just for Snapchat Read More »
Content Marketing 101: Influence the Market with an Emotional Appeal As a creative marketing agency in Washington D.C., TriVision develops content marketing campaigns for small businesses, large multinational corporations, and government agencies every day. How often is it that you log onto Facebook and countless videos pop up as you scroll through your timeline? At this day
Content Marketing is for Everyone! Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is
The Marketing Magic Behind NCAA’s March Madness Read More »
Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck
And the Best Digital Media Ad of Super Bowl LI Goes to… Read More »
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