Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This […]
Does Influencer Marketing Make Sense for Your Business? Read More »
Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a
TV Commercial Production for Elephant Insurance Read More »
As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with
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The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To
Is Your Website Design and UX Updated? Read More »
As trends change, companies try to merge PR and marketing departments into one. The terms, public relations (PR) and marketing, are becoming “joint at the hip”. In a world consumed with digital media and trending technologies, engaging the audience is the best way to stay relevant. So why are PR agencies and marketing firms merging? Well, to get to
PR or Marketing Agency: What’s the difference? Read More »
As a creative marketing agency in Washington DC, one common trait our clients appreciate the most about us is our FLEXIBILITY. In a rapidly changing business environment, being able to adjust your workload, schedule and other variables plays a critical role in the success and survival of an organization. Whether you are a marketing agency, video production
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For those of us who couldn’t make the trip to PyeongChang for the 2018 Winter Olympics, the games were interspersed with all manner of themed commercials looking to make an impact with the viewers. Even though the 2018 Winter Olympics have concluded, we decided to rank our favorite Olympic commercial. Bronze Medal Winner: Aldi [youtube id=”yfBxbmft5ww” align=”left”] This lightly comical
Olympics Ads: Gold, Silver, and Bronze Read More »
1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then
Marketing Trends to Watch for in 2018 Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
The holidays are the most beautiful time of the year, with gorgeous soft lights surrounding every single place on earth. Enjoying holiday ads that spread joy is a part of enjoying the festivities. For this reason, TriVision picked top 3 holiday ads worth sharing! Commercial 1- I’ve Dreamt So Much Intermarché is a
TriVision’s Top 3 Holiday Ads Picks Read More »
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