digital marketing

Mastering LinkedIn Ads in Digital Marketing: The Ultimate Guide for Job Recruiting in Northern Virginia

In today’s competitive job market, finding and attracting top talent for your business is a challenge that many companies face. In Northern Virginia, a region known for its thriving technology sector and diverse business landscape, the quest for exceptional candidates is more important than ever. Enter LinkedIn Ads – a powerful tool that can revolutionize […]

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How to Reopen Safely Using Effective Messaging and Communications

As the economy reopens, many businesses are wondering how to create an effective communications and messaging strategy that follows the evolving Covid-19 guidelines. They must find ways to appropriately communicate their new safety methods to their current and prospective customers, as well as employees – now and in the coming years. While brick-and-mortar businesses have

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Does TikTok Make Sense for Your Social Media Marketing?

If there is one social media platform that has become a household name in this new quarantine life, it has to be TikTok. As the most downloaded app of Q1 2020, TikTok has been downloaded over 2 billion times worldwide with 130 million of them coming from the U.S. What makes TikTok so addicting is

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5 Digital Marketing Tools to Spy on Your Competition and Drive Traffic

One of the best ways to keep tabs on your website traffic is by analyzing what your competitors are doing right or wrong. Nothing is more insightful in digital marketing than studying your competitor landscape to find out why others are outranking you on search engines. Below, we have gathered our top 5 favorite competitor

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Branding and the Web: What Your Company’s Website Says About You

How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As

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Marketing to Millennials: 10 Ways to Capture Their Attention thru Social

Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future

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