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Branding and the Web: What Your Company’s Website Says About You

How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As […]

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Branding and Website Design for a Technology Firm in Northern Virginia

Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro Region headquarters some of the largest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays

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Branding and Website Design for a Tech Firm in Washington DC

Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro headquarters some of the biggest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays a

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Can Your Business Survive the Experience Age?

Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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Is Your Website Design and UX Updated?

The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To

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Marketing Trends to Watch for in 2018

1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then

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TriVision Year in Review 2017

It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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UX for Smart Watches

User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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Establish your Digital Media presence

Everyone is obsessed with digital media platforms. And why shouldn’t they? It’s only the most convenient way to send a mass message while making it feel personal, plus it’s (mostly) free! Digital media makes it easier for companies to market themselves. Our TriVision digital marketing team in Northern Virginia simplified 2 phases how your company can

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Video Production Trend: Fast Ads

Making ads less than 60 seconds will help retain audience attention. The digital world is changing constantly every day.  The fact that most of the people “don’t have time”, for almost anything, may be one of the reasons why the world is moving toward short and snappy video productions. Nowadays, a successful video production is

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