The Super Bowl is one of the most-watched sporting events in the world, and every year, fans eagerly anticipate the two teams that will be squaring off in the big game. However, in recent years, a new theory has emerged that suggests we don’t need to wait until the playoff games are over to figure […]
Debunking the Conspiracy Surrounding NFL Logo Design Read More »
If pictures are worth a thousand words, this is it. Protestors are shown defending the Nike store in Long Beach, CA, yelling “Peaceful Protest” amid the nationwide unrest following the death of George Floyd. As tensions and protests intensify across the country, brands from just about any size and industry are getting behind the Black
How Brands are Reacting to Black Lives Matter Read More »
Being a marketer in the 21st century is no piece of cake. The attention span of an average person has shrunk to less than 10 seconds, yet people still like to get constant content updates and expect their favorite brands to interact with them. Instagram, Facebook, Twitter and even LinkedIn have become the top platforms
How to Turn Your Social Media Followers into Brand Advocates Read More »
Ever since people started to speak up more openly about social and environmental issues like gender inequality, health and climate change, many top brands like Nike and Google began to address these top-of-mind matters in their own advertising campaigns. As a creative marketing agency, we can’t help but notice these clever ads and marketing campaigns.
Marketing That Makes An Impact: Our Top Ads of 2020 Read More »
How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As
Branding and the Web: What Your Company’s Website Says About You Read More »
There is no doubt LinkedIn has changed a lot within the last few years. LinkedIn used to be simply a social media platform for professionals where you posted your work profile and logged in maybe once or twice a week (if at all). It was also known to be more for job seekers and recruiters.
How LinkedIn Has Changed the Game of Content Marketing Read More »
As a Creative Marketing Agency in Washington, DC, we put together a Top 10 List of our Favorite Ads. It is the biggest week in TV advertising and per usual, brands have released their Super Bowl ads early to generate buzz. Once again, the ads seem to be packed with celebrities, entertainment and humor. Ad
Our Top 10 Ads for Super Bowl 2019 Read More »
Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is
Can Your Business Survive the Experience Age? Read More »
Video Marketing is leading the way for Content Marketing. In this content-driven world, imagine how satisfying it will be to see, for the first time, that letter “k” next to your subscribers number. With nearly 5 billion videos being watched on YouTube every single day, it is no wonder YouTube subscribers are critical in spreading
How to Grow YouTube Subscribers and Gain Exposure for Your Brand Thru Video Marketing Read More »
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