strategic communication

How to Reopen Safely Using Effective Messaging and Communications

Communications Strategy, Content Marketing, corporate messaging, digital marketing, Marketing Company, Social Media, strategic communication / Tabasum Lutfi

As the economy reopens, many businesses are wondering how to create an effective communications and messaging strategy that follows the evolving Covid-19 guidelines. They must find ways to appropriately communicate their new safety methods to their current and prospective customers, as well as employees – now and in the coming years. While brick-and-mortar businesses have […]

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Inbound Marketing vs. Outbound Marketing: Which Serves Your Business Better?

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By now, you may have heard people throw around the terms “outbound marketing” and “inbound marketing”, but what do they really mean? Would you be able to distinguish between the two and decide which method makes more sense for your business? Outbound marketing is essentially what we are used to understand with the simple term “marketing”.

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Can Your Business Survive the Experience Age?

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Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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Is Your Website Design and UX Updated?

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The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To

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Marketing Trends to Watch for in 2018

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1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then

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4 Advertising Tricks for Your Business

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TriVision shares three TV commercials and how to effectively apply the same concepts to your own organization’s advertising strategy. How can these videos help your business? Watch and learn what they did to create effective messages that resonated with the audience. Fearless Girl The Talk (My black is beautiful) Burger King Bullying Jr. In order to create powerful messages that connect with

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What’s in Store for Facebook’s Future?

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If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But

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TriVision Year in Review 2017

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It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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UX for Smart Watches

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User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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Video Production Trend: Fast Ads

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Making ads less than 60 seconds will help retain audience attention. The digital world is changing constantly every day. The fact that most of the people “don’t have time”, for almost anything, may be one of the reasons why the world is moving toward short and snappy video productions. Nowadays, a successful video production is

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Inbound Marketing vs. Outbound Marketing: Which Serves Your Business Better?

4 Advertising Tricks for Your Business

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