strategic communication

Your Corporate Messaging Must Create These 3 Values

Airbnb, a peer-to-peer online marketplace and homestay network that lets people rent out residential properties at the cost set by the property owner, recently released a new advertisement, communicating one of their corporate messages. The new advertisement is calling for the community to be accepting of EVERYONE. According to Adweek, “All Airbnb users must now sign this […]

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A Smile Goes a Long Way for DC Marketing Company

Rebranding a local dentistry. As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.

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Stranger Things’ Strategic Communications Plan

If you haven’t heard yet, Stranger Things is currently Netflix’s most popular television web series and it’s probably because the show’s marketing team knows exactly how to strategically communicate to fans. The suspenseful supernatural drama which pays tribute to the 80’s, returns for another season in 2017.  On Wednesday, Stranger Things released their new teaser trailer

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Three No-Brainer Website Design Tricks

Website design can make or break a business. Website design is not something your organization or company should take lightly. Get this: when people click on your website, you only have five seconds to impress them enough to have them navigate your site and stay there.  In today’s connected world, your website is just like

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DC Video Production Teams are Just Like Magicians

Video production teams have an extraordinary talent of bringing our imagination to life. Why is a video production team like a team of magicians? Do they have unending power and long white beards?  Well, not exactly.  But as most of us know, real life magicians work with the power of illusion, and that is exactly

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Logo Design As Told by Pirates and Hippies

Logo design has been around since humans were able to make fire. Think about it. Human stick figures and animals were symbols drawn on cave walls thousands of years ago to tell a story. From Ancient Egyptian hieroglyphs to Medieval tapestries to the 21st century Emoji’s, humans love to create symbols because they mean something

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Branding a Washington DC Junior Girls Golf Apparel Line

What is the first thing that comes to mind when you think of golf?  Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole.  Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands

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How Girl Scouts Cookies Utilized Strategic Communication through Creative Social Media Marketing at The Oscars

The Girl Scouts Creative Marketing Plan We all watched in anticipation Sunday night to see if Leo would receive his much awaited Oscar.  Meanwhile, Chris Rock took home his award for “Father of the Year” by promoting his daughters’ need to sell the most Girl Scout Cookies in her troop. If your office is anything like ours, you are

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A DC Marketing Company Disscusses Strategic Communication in Social Media

Social media, though it may seem like an abstract cloud-based being, is nothing to freak out about. It’s only difficult if you think about it too much. Just remember these three easy rules to maximize strategic communication: A DC Marketing Company’s tips for Strategic Communications in Social Media First things first: Understand the platform you’re communicating on. Don’t overcomplicate

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