Stranger Things’ Strategic Communications Plan

If you haven’t heard yet, Stranger Things is currently Netflix’s most popular television web series and it’s probably because the show’s marketing team knows exactly how to strategically communicate to fans. The suspenseful supernatural drama which pays tribute to the 80’s, returns for another season in 2017.  On Wednesday, Stranger Things released their new teaser trailer for season 2 and it has gone viral! On Facebook alone, the new trailer has received over 18 million views with numbers still growing. Some cast members even took part in a live video Q&A that was streamed on the Stranger Things’ Facebook page.

An effective strategic communications plan was key to Stranger Things’ success.

Part of strategic communications is knowing exactly where your target audience is and sending your message directly to them. The Stranger Things marketing team has done a wonderful job of tracking their content-hungry fans and feeding them what they want.

It is highly likely that word-by-mouth is contributing to Stranger Things’ success. The hype behind the show has increased over the coming months as more and more people have begun watching the series.  According to Adweek, Stranger Things outshined some other popular shows on Netflix, including the fourth season of ‘Orange is the New Black.’

Some people are still speculating Stranger Things’ popularity because Netflix does not release their show’s ratings. However, Symphony Advanced Media released statistics revealing that 14 million adults ages 18-49 watched the first eight episodes of Stranger Things, making it the third most watched Netflix original to come out in the last year, yet fans can’t get enough.

It seems that the first eight episodes of Stranger Things was the perfect length to tell a compelling story. However, by the look of the hype going on online, fans are hungry for more content and can’t wait till next year for season 2.

Through advertising, digital media, word-by-mouth, news articles, and various other content, the Stranger Things marketing team knows exactly which strategic communications tactic to push to keep their fans falling in love with the show.

Being strategic means communicating the best message, through the right channels.

Brands do not have to have to have a big name to effectively implement a strategic communications plan. All one needs is the right team of experts who can properly communicate the brand’s message through the right communications platforms. Locally, TriVision has executed countless D.C strategic communications campaigns – from small businesses to large corporations, as well as government agencies.

“Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the RIGHT communications stuff.”*   –Shayna Englin, Public Relations and Corporate Communications Professor at Georgetown University

For example, TriVision provided the D.C strategic communications plan for Unsung Heroes: The Story of America’s female patriots. The campaign was designed to celebrate and educate people on the history of women who served in the United States armed forces. Not only has TriVision maintained the goal of Unsung Heroes’ D.C strategic communications plan, but for the following five years TriVision continues to maintain and provide internet marketing services for the Unsung Heroes website in order to sustain its online visibility and reach. TriVision is proud to take part in this educational campaign to promote and inform the public about the heroism of women in the U.S. military.





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