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Live Video Streaming is Not Just for Snapchat

Engaging your audience using live video streams is the new “It” tool in the game of marketing. How many of you have found yourselves lately tuning in to watch “Facebook Live” events? Whether it is some sort of “breaking news” on a news channel or one of your friends posting live videos from The Weeknd concert, it is no […]

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How to Manage a PR Crisis

***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.

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Online Videos Can Save Your Life

We’ve all likely experienced visiting a website where where we have been drowned with information overload: pages and pages, blocks of text pounding us with data and information. Let’s face it: nobody wants to dig through a website to “look for” the information they need, when they can easily go to a website where they find what they’re looking for right

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The Marketing Magic Behind NCAA’s March Madness

March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is

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Washington Business Journal Honors TriVision

At the 2017 Family Business Awards – an annual celebration of multi-generational, family-owned businesses in the Washington, DC Metro region – the Washington Business Journal honored TriVision for overall excellence, innovation, ethics, and philanthropy. The entrepreneurial passion and courageous spirit that fueled the creation of TriVision was instilled in the Lutfi family from an early

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And the Best Digital Media Ad of Super Bowl LI Goes to…

Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck

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What Makes a Super Bowl Ad Stick? A Good Story.

On Sunday, February 5th, 2017, millions of people from around the world will watch legends rise. We’re talking about the 2017 Super Bowl Ads, of course. According to the American Marketing Association, up to 75% of people look forward to the commercials over the game. A Huffington Post article published a study that showed 18-to-30

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DC Marketing Agency wins Global Star Award

The Dulles Regional Chamber of Commerce awarded TriVision, a marketing and media communications agency, the Global Star award for outstanding work in both the United States and global markets. The award was presented to us by our friends from Trade Center Management Associates at Ronald Reagan Building. This past year, TriVision created an integrated marketing campaign

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Branding and Digital Media Marketing for NVTC’s Capital Cybersecurity Summit

TriVision provided world-class creative services for Northern Virginia Technology Council’s 2016 Capital CyberSecurity Summit. Northern Virginia Technology Council (NVTC) is the voice of technology, representing a diverse and thriving technology ecosystem, promoting innovation, and convening, educating, and advocating for the Greater Washington region’s technology community. It is by far the largest tech council in the nation with more than

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Three No-Brainer Website Design Tricks

Website design can make or break a business. Website design is not something your organization or company should take lightly. Get this: when people click on your website, you only have five seconds to impress them enough to have them navigate your site and stay there.  In today’s connected world, your website is just like

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