What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign […]
A DC Advertising Agency’s take on Logo Design and Rebranding Read More »
If I say Starbucks, you think coffee. More specifically you picture a white paper coffee cup with that strange looking green mermaid on it. If it happens to be 105 degrees outside like today, you picture that same green mermaid on a plastic cup of Passion Tea Lemonade. Now you’re thirsty, now you go buy
A DC Advertising Company Talks Brand Association Read More »
Making an Impression in DC – Branding Strategy Whether branding or rebranding a company, the key is to start with a strong foundation. Then, the core ideology, style, and experience should be present in every extension of the organization. This core identity is the driving force for a powerful, multi-faceted marketing campaign. Here are three things to
A Strong DC Branding Strategy is Built from Within Read More »
DC Branding & Aesthetic Design As a marketing company, one of TriVision’s core services involves helping start-up companies launch their product or brand. When Juan Carlos met with the TriVision team, he knew they were capable of helping him make this happen. The name of his product is Exodo Tequila, an Ultra-Premium Tequila, made from
A DC Marketing Company Launches Exodo Tequila Read More »
Coca-Cola’s ‘Share a Coke’ is back but with an even bigger marketing campaign. For its summer campaign, Coca-Cola decides to trade out its iconic logo on their 20-ounce bottles for 250 of the country’s most popular names for sale. The campaign went viral persuading people to use their hashtag, “#ShareaCoke” on social media sites such as
3 Reasons Why “Share a Coke” Marketing Campaign Is Successful Read More »
Every brand has a personality. Successful brands find their distinct voice and stick to it no matter what they’re creating. When you start writing for your brand, maintain a consistent style and tone to establish a voice that no one else has. Brand voice can boil down your business to a few words, and is one
Branding 101: Writing for Your Brand’s Voice Read More »
Thai Basil Restaurant, a Zagat-Rated Thai cuisine favorite, known for its appearance on the Food Network’s ‘Throwdown with Bobby Flay‘ and the ‘Travel Channel’, is set to begin its highly anticipated plans for renovation this spring. Led by Elegance Décor and its sister company TriVision, the restaurant’s entire interior space will be revamped to reflect the signature of
Thai Basil Restaurant Undergoing Branding Renovation Read More »
A logo design represents your brand identity. It shows what you stand for and helps communicate the brand message. In sports, this is especially true with so many teams fighting for the support of their fans. And what is going to help them if not an effective marketing and branding strategy that includes a well designed logo? With the
Redesigning NFL Team Logos: Does It Affect Their Branding? Read More »
Life is all based on first impressions. That being said, color is one of your brand’s first big impressions. Choosing the proper colors for your brand is one of the most important decisions you can make when trying to engage your viewer. This is where color harmony steps in. Color harmony helps balance the visual
Color Harmony and Branding: Easy Color Combinations to Engage Your Viewer Read More »
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