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DC Marketing Company – The Power of Consumer Intent Over Demographics

Blogs, Uncategorized /

It was once believed that knowing your Demographics was a key part of your marketing and advertising strategy.  It was assumed that only women would be scanning through fashion magazines, only men would be watching football commercials, and only children would be watching cartoons. However, this train of thought no longer has relevance in today’s society. In fact, demographics rarely tell the […]

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Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Brand Strategy, Branding, Design, Integrated Marketing /

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be

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DC Branding 101 : How Should Brands Respond to Tragedy?

Brand Strategy, Branding /

Branding in Times of Tragedy When tragedy strikes, marketers have typically struggled to show their support in a way that is effective, true to their brand, but also sensitive. Some ad professionals say brands should not get involved at all in order to stay mutual and avoid conflict, but how is this possible in the social media driven

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A DC Markekting Company’s Client Causes a Stir at The Washington Post

Brand Strategy, Branding, creative marketing /

DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place

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A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy

Brand Strategy, Branding, Design, Logo Design, Marketing Agency /

After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING

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A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video

Marketing, Video, Video Production /

Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in

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Washington DC Listed Amongst Best U.S. Cities to Look for a Job

Uncategorized /

Using information from Business Insider, Inc.com looked at 362 metropolitan areas in the US and ranked them based on the state of their job markets. They considered job creation and unemployment rates, as well as growth rates in wages. Further, they made a measurement of how diverse the regional economy is based on the variety of occupations in the area, and how evenly those

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A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective.

advertising company, creative marketing, Integrated Marketing, Marketing, Marketing Agency, Marketing Company /

When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got

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Jonvoyage

Uncategorized /

2015 has been a year of send-offs for some of our favorite shows, including The Daily Show. Last night, Jon Stewart sailed off into the sunset after his final show. Capping a 16-year run, The Daily Show finale was one of the funniest of them all. Our lead designer and Daily Show-lover, Zainab Masumi said, “He connected the younger

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