Ron Burgundy is a Marketing Company’s Dream
Yes, that Ron Burgundy… Dodge Durango’s sales have skyrocketed since the ads of Will Ferrell and Dodge joining forces to make his fictional character, Ron Burgundy the spokesman for the 2014 Durango. According to Dodge, web traffic for the brand has jumped an astonishing 80 percent, and that’s not all—Durango sales increased 59 percent in October, and […]
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