1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then […]
Marketing Trends to Watch for in 2018 Read More »
If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But
What’s in Store for Facebook’s Future? Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
AI will influence digital marketing one way or another. 2017, the year robots took over the digital marketing world. Artificial intelligence (AI) systems are being trained to digitally market using information collected off of the Internet. Positive and negative concerns arise when discussing this up and coming strategy. AI systems, such as IBM’s Watson, although
D.C. Digital Marketing Firm Talks A.I. Read More »
TriVision provided world-class creative services for Northern Virginia Technology Council’s 2016 Capital CyberSecurity Summit. Northern Virginia Technology Council (NVTC) is the voice of technology, representing a diverse and thriving technology ecosystem, promoting innovation, and convening, educating, and advocating for the Greater Washington region’s technology community. It is by far the largest tech council in the nation with more than
Branding and Digital Media Marketing for NVTC’s Capital Cybersecurity Summit Read More »
Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in
A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video Read More »
When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got
A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective. Read More »
Have you heard of Joel Edgerton? Maybe you’ve seen him in some roles on the big screen – as Tom in The Great Gatsby or Ramses in Exodus: Gods and Kings – but did you know he’s also an accomplished writer? He’s written movies, and even directed a few shorts, but The Gift is a project
What The Gift Can Teach Marketers About Storytelling Read More »
Ever wondered how to make 40 cold calls in a single day? How many cups of coffee describe your temperament? Or which emoji characters best represent you? Ronnie G can help with that. From here on out, our business development manager – Ronald – is here to answer all your questions. This week, we sat down with him to
Setting Smart Priorities Read More »
Influencer marketing is a different type of marketing strategy; it is making an impact for brands looking to reach new audiences using authentic content that speaks to consumers. Brands are finally tapping into the power of influencers to engage new customers and inform their existing customers. Building Influencer relationships is also the foundation on which
Trending: The Year of Influence Marketing Read More »
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