TriVision, a D.C. branding agency, outlines what makes a brand successful. Branding is about design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were symbols of a […]
Three Must-Haves for a Strong Branding Strategy Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
Everyone is obsessed with digital media platforms. And why shouldn’t they? It’s only the most convenient way to send a mass message while making it feel personal, plus it’s (mostly) free! Digital media makes it easier for companies to market themselves. Our TriVision digital marketing team in Northern Virginia simplified 2 phases how your company can
Establish your Digital Media presence Read More »
Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can
Is it Time to Rebrand? Read More »
On Sunday, February 5th, 2017, millions of people from around the world will watch legends rise. We’re talking about the 2017 Super Bowl Ads, of course. According to the American Marketing Association, up to 75% of people look forward to the commercials over the game. A Huffington Post article published a study that showed 18-to-30
What Makes a Super Bowl Ad Stick? A Good Story. Read More »
In the spirit of the inauguration of our 45th President, Donald J. Trump, we have decided to examine why commercial brands should stay out of politics or at least find ways to get around it. For a commercial brand to dive into politics is a messy strategy. On the one hand, it would be smart for
Politics and Brands Don’t Mix, Says DC Branding Agency Read More »
First, like any well-structured education course, knowing the definition of what you’re reading about is helpful. Our definition of copywriting is: The strategic construction of motivating sentences or phrases used for advertising, marketing, or media content. Words paint images in our minds; which is why they can be motivating. Effective copywriting is more than just knowing
DC Advertising Agency: Copywriting 101 Read More »
TriVision provided world-class creative services for Northern Virginia Technology Council’s 2016 Capital CyberSecurity Summit. Northern Virginia Technology Council (NVTC) is the voice of technology, representing a diverse and thriving technology ecosystem, promoting innovation, and convening, educating, and advocating for the Greater Washington region’s technology community. It is by far the largest tech council in the nation with more than
Branding and Digital Media Marketing for NVTC’s Capital Cybersecurity Summit Read More »
Rebranding a local dentistry. As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.
A Smile Goes a Long Way for DC Marketing Company Read More »
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