To add a little flair to their brand identity, Netflix has introduced a new and simpler logo, dropping the “etflix” for a red slimmed down “N”. The new logo was unveiled on the company’s social media accounts last week and will be the face of its mobile app. What’s surprising is that Netflix isn’t getting rid of its old logo either. The new […]
Netflix’s New Logo: Brand Confusion or Fresh Flair? Read More »
Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller
Rebranding Tequila Through Storytelling Read More »
It was once believed that knowing your Demographics was a key part of your marketing and advertising strategy. It was assumed that only women would be scanning through fashion magazines, only men would be watching football commercials, and only children would be watching cartoons. However, this train of thought no longer has relevance in today’s society. In fact, demographics rarely tell the
DC Marketing Company – The Power of Consumer Intent Over Demographics Read More »
Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be
Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead Read More »
Logo Design – DC Central Kitchen As part of a growing tradition, every Thanksgiving the Obama family volunteers at area Washington, DC soup kitchens and food banks in an effort to reach out to those in need. This year, President Obama and his daughter Sasha, visited DC Central Kitchen, to prepare meals alongside other volunteers. In a
President Obama Wears TriVision Logo Design Read More »
Branding in Times of Tragedy When tragedy strikes, marketers have typically struggled to show their support in a way that is effective, true to their brand, but also sensitive. Some ad professionals say brands should not get involved at all in order to stay mutual and avoid conflict, but how is this possible in the social media driven
DC Branding 101 : How Should Brands Respond to Tragedy? Read More »
DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place
A DC Markekting Company’s Client Causes a Stir at The Washington Post Read More »
After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING
A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy Read More »
The writer and Hollywood icon William Goldman says, “Nobody knows anything.” That’s a cruel fact of most creative businesses – no one knows anything, until it works. Strategically it can be smart and creatively it can be sound, but until the client buys it or it works with the public does it “work”. This is
DC Creative Branding : Thinking Outside the Box Read More »
What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign
A DC Advertising Agency’s take on Logo Design and Rebranding Read More »
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