Hey guys, hope the week was good. Mine was pretty solid. The reason I say that is because, this past Tuesday, I was privileged enough to attend the sold out Taylor Swift concert at Nationals Stadium here in Washington D.C. It was a trip, man. Clearly, I’m sure you’re thinking, what is a 20-something year-old […]
On Taylor Swift: Drink It In #6 Read More »
&pizza, Washington’s quickly growing pizza chain, is offering to pay for your tattoos. But here’s the catch: You have to download their new mobile app… and spend $1,500 on pizza. Yes, seriously. There are three spending levels for loyalty rewards, including “troublemaker” ($250) and “rebel” ($750). But those who spend $1,500—roughly the price of 150 pizzas including
&pizza Wants to Pay for Your Tattoo Read More »
Making an Impression in DC – Branding Strategy Whether branding or rebranding a company, the key is to start with a strong foundation. Then, the core ideology, style, and experience should be present in every extension of the organization. This core identity is the driving force for a powerful, multi-faceted marketing campaign. Here are three things to
A Strong DC Branding Strategy is Built from Within Read More »
Advertising is key in the world of business. It helps to spread awareness about products or services that are of some use to consumer and potential buyers. Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content identifies who, what, when, where and why. An effective tagline in an advertisement
Advertisement Fail: Dove Pulls Ad Calling New Jersey ‘The Armpit of America’ Read More »
DC Branding & Aesthetic Design As a marketing company, one of TriVision’s core services involves helping start-up companies launch their product or brand. When Juan Carlos met with the TriVision team, he knew they were capable of helping him make this happen. The name of his product is Exodo Tequila, an Ultra-Premium Tequila, made from
A DC Marketing Company Launches Exodo Tequila Read More »
Okay, honestly, if I’m thinking of the latest Mad Max movie, I’m thinking of the stunts, the chases, the costumes, George Miller’s unbridled creativity–pretty much anything but marketing. However, the film (like good marketing and advertising) is immersive; it hits you at all angles and leaves you dying to share what you experienced with your friends and family. It’s
What Mad Max Can Teach Us About Creativity and Leadership Read More »
Hey. Time to DRINK THE KOOL-AID. DON’T COMPLAIN. JUST DO IT. This week is about trends. What’s trendy in marketing, advertising, and branding. So let’s sum up this week with some fun stats. Like, seriously. Who doesn’t love stats? I love stats. You should too. Okay, here we go: Ever-reliable AdWeek provides us with two things:
Olive Garden’s New Logo Design Recognize the logo above? Neither do we. Olive Garden announced a brand renaissance, which replaces its old, cheerfully incompetent logo with a new design that looks to be of a generic brand you find at the grocery store for cheap. Miscommunicated logo designs can potentially ruin a business’s reputation and can expect negative feedback.
Logo Design Fail: Olive Garden Reinvents Its Image Read More »
The power of DC branding simply cannot be underestimated. Nearly a month ago, we posted a blog to show what a talented artist did to redesign the 32 NFL team logo designs. Today, we present to you the winner of the new DC logo design and name for the Redskins should they ever decide to give
A New DC Logo Design, The Washington Warriors? Read More »
A logo design represents your brand identity. It shows what you stand for and helps communicate the brand message. In sports, this is especially true with so many teams fighting for the support of their fans. And what is going to help them if not an effective marketing and branding strategy that includes a well designed logo? With the
Redesigning NFL Team Logos: Does It Affect Their Branding? Read More »
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