As trends change, companies try to merge PR and marketing departments into one. The terms, public relations (PR) and marketing, are becoming “joint at the hip”. In a world consumed with digital media and trending technologies, engaging the audience is the best way to stay relevant. So why are PR agencies and marketing firms merging? Well, to get to […]
PR or Marketing Agency: What’s the difference? Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
For those of us who couldn’t make the trip to PyeongChang for the 2018 Winter Olympics, the games were interspersed with all manner of themed commercials looking to make an impact with the viewers. Even though the 2018 Winter Olympics have concluded, we decided to rank our favorite Olympic commercial. Bronze Medal Winner: Aldi [youtube id=”yfBxbmft5ww” align=”left”] This lightly comical
Olympics Ads: Gold, Silver, and Bronze Read More »
1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then
Marketing Trends to Watch for in 2018 Read More »
TriVision shares three TV commercials and how to effectively apply the same concepts to your own organization’s advertising strategy. How can these videos help your business? Watch and learn what they did to create effective messages that resonated with the audience. Fearless Girl The Talk (My black is beautiful) Burger King Bullying Jr. In order to create powerful messages that connect with
4 Advertising Tricks for Your Business Read More »
If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But
What’s in Store for Facebook’s Future? Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
The holidays are the most beautiful time of the year, with gorgeous soft lights surrounding every single place on earth. Enjoying holiday ads that spread joy is a part of enjoying the festivities. For this reason, TriVision picked top 3 holiday ads worth sharing! Commercial 1- I’ve Dreamt So Much Intermarché is a
TriVision’s Top 3 Holiday Ads Picks Read More »
User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing
UX for Smart Watches Read More »
Everyone is obsessed with digital media platforms. And why shouldn’t they? It’s only the most convenient way to send a mass message while making it feel personal, plus it’s (mostly) free! Digital media makes it easier for companies to market themselves. Our TriVision digital marketing team in Northern Virginia simplified 2 phases how your company can
Establish your Digital Media presence Read More »
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