Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can […]
Is it Time to Rebrand? Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
The Northern Virginia Chamber of Commerce recently awarded Washington D.C. companies with the Greater Washington Innovation Award. This award celebrates the innovation, influence, and ideas of individuals and organizations in multiple industries. TriVision was nominated for Marketing & Advertising Innovator of the year. TriVision presented the integrated marketing communication campaign they developed for the Department of Commerce
TriVision Nominated for Greater Washington Innovation Award Read More »
March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is
The Marketing Magic Behind NCAA’s March Madness Read More »
At the 2017 Family Business Awards – an annual celebration of multi-generational, family-owned businesses in the Washington, DC Metro region – the Washington Business Journal honored TriVision for overall excellence, innovation, ethics, and philanthropy. The entrepreneurial passion and courageous spirit that fueled the creation of TriVision was instilled in the Lutfi family from an early
Washington Business Journal Honors TriVision Read More »
Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck
And the Best Digital Media Ad of Super Bowl LI Goes to… Read More »
First, like any well-structured education course, knowing the definition of what you’re reading about is helpful. Our definition of copywriting is: The strategic construction of motivating sentences or phrases used for advertising, marketing, or media content. Words paint images in our minds; which is why they can be motivating. Effective copywriting is more than just knowing
DC Advertising Agency: Copywriting 101 Read More »
The Dulles Regional Chamber of Commerce awarded TriVision, a marketing and media communications agency, the Global Star award for outstanding work in both the United States and global markets. The award was presented to us by our friends from Trade Center Management Associates at Ronald Reagan Building. This past year, TriVision created an integrated marketing campaign
DC Marketing Agency wins Global Star Award Read More »
TriVision, a D.C. Marketing Agency Makes Their First Predictions D.C Marketing Agency Prediction #1: Visual content will continue to dominate over written content Hang on! Before you get all crazy with GIFs, written content will still be important. What I’m saying here is that visual content will be more easily read by Google and other search
3 Marketing Predictions for 2017 Read More »
Airbnb, a peer-to-peer online marketplace and homestay network that lets people rent out residential properties at the cost set by the property owner, recently released a new advertisement, communicating one of their corporate messages. The new advertisement is calling for the community to be accepting of EVERYONE. According to Adweek, “All Airbnb users must now sign this
Your Corporate Messaging Must Create These 3 Values Read More »
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