Integrated Marketing

3 Fictional Characters that Describe Northern VA Video Production Crews

Northern Virginia video production crews are surprisingly similar to these 3 fictional characters: If you’ve been on Facebook in the last week, chances are you have seen a friend post, “3 fictional characters that best describe me”. Heck, you might have done a post yourself. If you haven’t hopped on the trend train yet, you […]

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Why Small Businesses Need a Marketing Agency

A marketing agency can do wonders for small businesses. Whether you’re starting out a business or looking to revitalize your current marketing strategy, having the right marketing agency to guide you along can certainly help your small business grow. People who have started a small business have a special kind of drive. The entrepreneurial spirit

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Stranger Things’ Strategic Communications Plan

If you haven’t heard yet, Stranger Things is currently Netflix’s most popular television web series and it’s probably because the show’s marketing team knows exactly how to strategically communicate to fans. The suspenseful supernatural drama which pays tribute to the 80’s, returns for another season in 2017.  On Wednesday, Stranger Things released their new teaser trailer

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Logo Design As Told by Pirates and Hippies

Logo design has been around since humans were able to make fire. Think about it. Human stick figures and animals were symbols drawn on cave walls thousands of years ago to tell a story. From Ancient Egyptian hieroglyphs to Medieval tapestries to the 21st century Emoji’s, humans love to create symbols because they mean something

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Branding a Washington DC Junior Girls Golf Apparel Line

What is the first thing that comes to mind when you think of golf?  Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole.  Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands

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A DC Advertising Agency is Leveraging the Power of Millennials

You have probably heard this term before, but who really are millennials? A millennial can be defined as the generation of individuals who reached adulthood around the turn of the 21st century. Some define millennials as individuals born between 1982 and 2004. So why are millennials so important when it comes to marketing a brand or product? Millennials not only represent

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Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be

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A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective.

When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got

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“The Internship”: Brand Marketing and Product Placement at its Best

By Tabasum Lutfi Marketing Specialist, TriVision It’s not every day you watch a movie in which the starring role is played not by an actual movie star, but by a brand. As a form of brand marketing – or in this instance, product placement – Google plays a leading role in the recent comedy, “The Internship”, opposite Vince

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