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Can Market Research REALLY Improve R.O.I?

Yes. Always conduct market research! It has always been noted that the quality of your work determines the outcome, just as the quality of your data will determine your return. Your R.O.I is simply the return on the investment you are making. When the data you have received is of poor quality, your returns will […]

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D.C. Digital Marketing Firm Talks A.I.

AI will influence digital marketing one way or another. 2017, the year robots took over the digital marketing world. Artificial intelligence (AI) systems are being trained to digitally market using information collected off of the Internet. Positive and negative concerns arise when discussing this up and coming strategy. AI systems, such as IBM’s Watson, although

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A DC Marketing Company’s Thoughts on Taking Creative Marketing Risks

People love creativity in many forms: marketing, movies, books, and even food. You probably can’t go a day without seeing a friend post an article on their Facebook about creativity. Even back when you were a kid, who did you want to be when you grew up? Chances are you had a big imagination; the sky was the

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Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be

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InNOVAate 2015: Bringing You the Ever Changing World!

InNOVAate is a half-day annual conference presented by the Dulles Regional Chamber of Commerce (DRCC) bringing together Washington, DC Metro Region’s innovation leaders to discuss opportunities for change that enhance our region’s future. This past Thursday, November 5th, was the 4th annual event themed around, “The Internet of Everything: Surviving Our Connected World”, held at the Center

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Celebrating the Tech Leaders of Northern Virginia; Carlyle Group Co-Founder Accepts Pinnacle Award

Northern VA Digital Media Company Attends TechCelebration On Monday, October 19th, our team at TriVision enjoyed an evening with some of Northern Virginia’s most influential and innovative technology executives at TechCelebration, an annual awards banquet hosted by Northern Virginia Technology Council (NVTC). Regarded as NVTC’s biggest event of the year, the evening is always exciting, attended by some of the most high profile companies in

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A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy

After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING

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A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video

Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in

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