content marketing

TV Commercial Production for Elephant Insurance

Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a […]

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Can Market Research REALLY Improve R.O.I?

Yes. Always conduct market research! It has always been noted that the quality of your work determines the outcome, just as the quality of your data will determine your return. Your R.O.I is simply the return on the investment you are making. When the data you have received is of poor quality, your returns will

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Content Marketing is for Everyone!

Content Marketing 101: Influence the Market with an Emotional Appeal As a creative marketing agency in Washington D.C., TriVision develops content marketing campaigns for small businesses, large multinational corporations, and government agencies every day. How often is it that you log onto Facebook and countless videos pop up as you scroll through your timeline? At this day

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A DC Marketing Agency Disscusses the Do’s and Don’t of Retention Email Marketing

Effective Email Retention Marketing We get them almost every single day. Those emails from companies we may have only used once, or even accidentally signed up for, without ever using them at all. As repetitive as they may be, the concept of retention emails, such as newsletters, really isn’t a bad choice for your company. For the

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DC Marketing Company – The Power of Consumer Intent Over Demographics

It was once believed that knowing your Demographics was a key part of your marketing and advertising strategy.  It was assumed that only women would be scanning through fashion magazines, only men would be watching football commercials, and only children would be watching cartoons. However, this train of thought no longer has relevance in today’s society. In fact, demographics rarely tell the

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A DC Markekting Company’s Client Causes a Stir at The Washington Post

DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place

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A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video

Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in

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A DC Video Production Company Asks : Would Your Company Benefit From a Viral Video?

Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in the numbers; whether

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