Yes. Always conduct market research! It has always been noted that the quality of your work determines the outcome, just as the quality of your data will determine your return. Your R.O.I is simply the return on the investment you are making. When the data you have received is of poor quality, your returns will […]
Can Market Research REALLY Improve R.O.I? Read More »
People love creativity in many forms: marketing, movies, books, and even food. You probably can’t go a day without seeing a friend post an article on their Facebook about creativity. Even back when you were a kid, who did you want to be when you grew up? Chances are you had a big imagination; the sky was the
A DC Marketing Company’s Thoughts on Taking Creative Marketing Risks Read More »
A perk about being a full-service marketing and media communications agency in downtown Washington D.C. is that our video production crew gets the opportunity to cover many different politicians and political events. The 2016 United States caucuses and primaries have been entertaining, to say the least. History was made in June 2016, when Secretary Hillary Clinton became the
Throwback to That Time Our Video Production Crew Interviewed Hillary Clinton Read More »
DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place
A DC Markekting Company’s Client Causes a Stir at The Washington Post Read More »
Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in
A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video Read More »
Using information from Business Insider, Inc.com looked at 362 metropolitan areas in the US and ranked them based on the state of their job markets. They considered job creation and unemployment rates, as well as growth rates in wages. Further, they made a measurement of how diverse the regional economy is based on the variety of occupations in the area, and how evenly those
Washington DC Listed Amongst Best U.S. Cities to Look for a Job Read More »
Creative Marketing : Products and Feelings Angela Ahrendts took Burberry from an aging British fashion house known for raincoats into a global luxury brand. Elon Musk founded Tesla, an automotive and energy storage company that created the first fully electric sports car. Steve Jobs co-founded Apple, a renowned company that gave the world the iPod, the
A DC Advertising Company Disscusses Masterful Creative Marketing: Following the Three Vs Read More »
When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got
A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective. Read More »
The writer and Hollywood icon William Goldman says, “Nobody knows anything.” That’s a cruel fact of most creative businesses – no one knows anything, until it works. Strategically it can be smart and creatively it can be sound, but until the client buys it or it works with the public does it “work”. This is
DC Creative Branding : Thinking Outside the Box Read More »
What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign
A DC Advertising Agency’s take on Logo Design and Rebranding Read More »
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