A DC Marketing Company Disscusses Strategic Communication in Social Media

Marketing Company, Social Media, strategic communication, Uncategorized / Tabasum Lutfi

Social media, though it may seem like an abstract cloud-based being, is nothing to freak out about. It’s only difficult if you think about it too much. Just remember these three easy rules to maximize strategic communication: A DC Marketing Company’s tips for Strategic Communications in Social Media First things first: Understand the platform you’re communicating on. Don’t overcomplicate […]

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Drink It In #7 – The Power of Video Marketing

2 Comments / Uncategorized / Tabasum Lutfi

Hey y’all, Welcome back from a week’s hiatus from DRINK. IT. IN. I spent the majority of last week on vacation, and I spent the rest picking up the pieces from Taylor Swift and Nicki Minaj’s unfortunate Twitter war. So this week I’m looking forward to getting back to normal. Like, actually talk about media

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Drink It In #5

Uncategorized / Tabasum Lutfi

Hokay. So. Welcome to yet another installment of DRINK. IT. IN. Today, we are talking about what annoys us. And more importantly, how being ANNOYING is actually a pretty effective marketing tactic. If you check out this article from our friends at ever-reliable AdWeek, you’ll probably find the best example. As I’m sure you know, unless

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What Mad Max Can Teach Us About Creativity and Leadership

Uncategorized / Tabasum Lutfi

Okay, honestly, if I’m thinking of the latest Mad Max movie, I’m thinking of the stunts, the chases, the costumes, George Miller’s unbridled creativity–pretty much anything but marketing. However, the film (like good marketing and advertising) is immersive; it hits you at all angles and leaves you dying to share what you experienced with your friends and family. It’s

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Drink It In #4

Uncategorized / Tabasum Lutfi

Hey. Time to DRINK THE KOOL-AID. DON’T COMPLAIN. JUST DO IT. This week is about trends. What’s trendy in marketing, advertising, and branding. So let’s sum up this week with some fun stats. Like, seriously. Who doesn’t love stats? I love stats. You should too. Okay, here we go: Ever-reliable AdWeek provides us with two things:

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Drink It In

Uncategorized / Tabasum Lutfi

Welcome to Drink It In! This new weekly segment features a member of our Accounts team – Tom – and his favorite tid-bits in media this week. Armed with the Internet, every week he’s going to fill us in on some of his favorite things in digital media, advertising, and marketing. Check out his top 4 below: 1. GIFs:

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