Case Studies

Guiding a Global Company Through a Brand Overhaul

CHALLENGE.

ITC Global, a Panasonic Company, is a leading provider of satellite communications to the energy, mining, maritime, hospitality and NGO markets. The company needed to refresh their brand without compromising their image as the number one provider of satellite communication to the mining, oil and gas industries. As a trans-Atlantic company, ITC Global needed an image and brand identity that could be understood across cultural barriers.

SERVICES

/ Branding Strategy

/ Collateral Design

/ Exhibition Design

/ UX / UI Design

/ Copywriting

/ Translation Services

SOLUTION.

TriVision began with a logo design. The dynamic new logo translates the company’s capabilities as a leading communications company. Once the logo was established, TriVision helped ITC Global take their new branding to the next level through creative collateral and exhibition booth designed to draw traffic at trade shows.

In addition, TriVision was able to translate ITC’s corporate site into French, Spanish, and Portuguese. Once each step of the brand refresh was complete, the new identity was unveiled at the annual Satellite Conference — the premier event in satellite communication in Washington, D.C.

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