Case Studies

Rebranding a Traditional Brand Identity.



We turn ideas into the effective, memorable and distinctive brands that drive organizational growth and success. TriVision professionals take great pride in creating multi-faceted marketing campaigns that yield a substantial Return on Investment for our clients. Simply put, we listen, think, and collaborate to ensure that we create true value through exceptional design and program execution.



TriVision implemented a full audit of the old brand and conducted research and interviews with the Bank’s stakeholders, including employees, customers, and the executive board. Based on our findings, we generated standout, multi-perspective concepts for the new logo that were presented to a series of focus groups we conducted for further consultation and review.

The challenge was that EXIM Bank had to ensure how the brand was portrayed to its core client, the U.S. Congress, while also catering to the small businesses it wanted to reach. TriVision had to walk the fine line in terms of keeping the brand balanced through the bureaucratic process, which meant making sure the new abbreviated EXIM brand looked commercialized while also conveying the message that the Bank was a U.S. entity, hence the seal had to stay.

Once the final logo was selected, we then applied the new brand across all the Bank’s digital and traditional media, including the Annual EXIM Conference. TriVision was able to effectively execute this brand launch where it met the Bank’s objective to attract small businesses, while check marking all the requirements by the U.S. government. The new logo is fresh, contemporary and easy to recognize with a pop of green and blue colors and subtle iconography. The green arrow represents prosperity and growth while the blue represents trust and authority.
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