CHALLENGE.
Blue Ridge Networks is an award-winning cybersecurity pioneer in protection of critical network operations for some of the largest government, financial, and critical infrastructure. Although their products are simple and uncompromised for over 20 years, because of their unique approach, many people didn’t understand exactly what their products did and how they differed from more common technologies like Cisco or Juniper offerings. Some who did understand it, thought “it was too good to be true.”
SERVICES
- Naming + Branding Strategy
- Brand Management
- Graphic Design Services
- Marketing Collateral Design
- Event Booth Design
- Website Design and Development
- Website Maintenance
- Copyediting
SOLUTION.
Our design team rolled up our sleeves and worked collaboratively with the Blue Ridge Networks team to create a fresh corporate logo and branding strategy. Once the new branding was approved by the client, our web team began the design and development of a website that was sleek, modern, and above all easy-to-navigate.
With a new branding strategy and revamped website, Blue Ridge Networks hoped to refine their messaging and use the website as a hub for all their content marketing needs. More than anything, they wanted a website where people could easily navigate and learn about their products.
The new website helps communicate Blue Ridge Networks’ mission and products more clearly and succinctly to their audience. Moreover, the user experience of the new website is now parallel to the client’s goals, where information is laid out in a way that users don’t have to comb through multiple pages to find what they are looking for.
TriVision continues to work with Blue Ridge Networks as their marketing partner by providing ongoing creative marketing services for their website, products, events and various sub-brands.
