Getting a customer to your website is the easy part, but keeping them there is the difficult bit. Let’s be honest, no one is going to read long texts on your website in regards to something so simple your business or brand has to offer.
Adding video to your website allows you to communicate your key messages and attracts more traffic from your key target market in an engaging way. A promotional video is a powerful and engaging marketing and sales tool that aids, enhances and influences customers’ decisions to buy.
Promotional videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have. According to a recent study, consumers watch product videos 60% of the time. Some 52% of consumers do so because they feel more confident about their purchase decisions after watching the product videos. Shoppers who view video are 174% more likely to purchase than viewers who did not.
I remember when we created a promotional video for Jon David Salon (see video below). The Jon David Salon, specializes in color, color correction, and precision haircuts with locations in the DC Metropolitan area. What’s great about the marketing video is that not only is it used for their website purposes, but it comes in handy for trade shows, sales meetings, social media, distributors, and more!
For something that is so cost effective and simple to do, more and more businesses should turn to promotional videos.