Trending: The Year of Influence Marketing

Influencer marketing is a different type of marketing strategy; it is making an impact for brands looking to reach new audiences using authentic content that speaks to consumers. Brands are finally tapping into the power of influencers to engage new customers and inform their existing customers. Building Influencer relationships is also the foundation on which all successful “always-on” social strategies are built.

The infograph below, courtesy of Traackr, relays the message perfectly.

invest in influence marketing trends