Each year around this time commercials seem to take a turn for the merry! In the past, this included talking candies, computer generated polar bears, and of course an ice skating Ronald McDonald.
Creative Marketing for the Holidays
This year, marketers have a different idea on how to reach potential customers.
You probably remember learning about ethos, logos, and pathos in English class. If not, here is a refresher. Ethos tunes in to our ethical or humane side; logos represents the logical part of our brains, and pathos makes us sad and sympathetic. If you break it down, all good advertisements should contain at least one of these qualities.
Holiday commercials seem to be all about the pathos this season. For example, the German supermarket chain Edeka is topping the charts with their emotional and slightly shocking holiday ad.
Sainsbury’s, a made-to-order food service in the UK also took a similar approach with an adorable semi-animated piece about a cat who both causes a house fire and saves the day.
Take a look at some other great holiday advertisements we at TriVision are enjoying this year! Let us know about some of your favorites.