For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding.
Every person on the red carpet spends the entire night presenting and promoting their own individual brand.
More so than any other time in history, consumers not only care that a product or service is “good” they care if the company is “good”. Branding has become more than just important, it has become vital to survival.
Here are a couple ideas for how you can take your brand to an award-winning level:
1. Dress the Part
One of the most important awards of the Oscars happen before the host takes the stage, The Best Dressed. It has become one of the most discussed “events” of The Oscars as anchors, talk shows hosts, bloggers, and fashion enthusiasts alike flock to give their critiques. The winners of this award are likely to be flashed across our screens for years to come as they glance back on looks that made us swoon.
Is your company’s branding swoon-worthy? Your logo, website, videos, and design materials should always be on The Best Dressed List.
Take a look at the work we did for “Intergrio Technologies”. Their brand is on EVERYTHING!
2. Make a Statement
Each time someone takes the stage at The Oscars they have an opportunity to push their own message. For those 30 seconds before the dreaded “get off our stage” music starts playing, each individual gets a platform from which they can promote ANYTHING.
Are you missing opportunities to make a memorable impression on your clients? As a business owner, you need to have a holistic vision on how each piece of content promotes or presents your brand. From social media post to videos, you have a chance to command attention or quickly be forgotten. Strategically use content to tell your story, present your value, and make a lasting impression.
Let’s keep in mind that Baltimore has always been a filming site for nominated award-winning movies. Let’s keep our DMV area a hub for award-winning companies by presenting it as good as award-winning movies!