How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As […]
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There is no doubt LinkedIn has changed a lot within the last few years. LinkedIn used to be simply a social media platform for professionals where you posted your work profile and logged in maybe once or twice a week (if at all). It was also known to be more for job seekers and recruiters. […]
Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future […]
Think about your brand for a second. How would you describe it? What makes it unique and memorable? What about your brand equity? How committed and loyal are your customers in such a saturated market? A new product or business is created every single day. But let’s face it. There is only a handful of […]