To add a little flair to their brand identity, Netflix has introduced a new and simpler logo, dropping the “etflix” for a red slimmed down “N”. The new logo was unveiled on the company’s social media accounts last week and will be the face of its mobile app.
What’s surprising is that Netflix isn’t getting rid of its old logo either. The new “N” will mainly be used for mobile apps and social media. This move was likely driven by the need to accommodate the small screens of mobile devices.
Having multiple logos has typically been cautioned by traditional marketing companies to cause “brand confusion.” However, not long ago, Uber rebranded itself also using the same unconventional approach by introducing one primary logo which spells out Uber, and an “atom and bit” logo for its mobile app icon.
Logo Design and Branding
A strong logo or brand creates a visual representation of a brand’s value and mission. TriVision has helped many companies with their branding, either by developing their brand identity from scratch or revamping an existing logo. Some technology companies and apps we did branding for includes Datapath and Netref.
So what does our team at TriVision Creative think of Netflix’s new “N”? Our Creative Director, Arsalan Lutfi, stated: “I personally love this new dimension to Netflix’s branding strategy. The ‘N’ is fresh, bold and iconic, yet maintains the same familiar color scheme we are so used to seeing. ”
In fact, here at TriVision too, we have different elements to our brand identity. While we have always had the iconic 3 eye-shaped “petals” in different shades of red, green and blue, a few years back we also introduced the word TriVision spelled out in a unique custom font, which we use mainly on our website and other online platforms and marketing collateral. Although we often use both elements of our logo together, we also use them separately.
With the changing forms of technology, there is absolutely nothing wrong with adding a little pizzazz to your logo to give it life and vitality every few years.