Olive Garden’s New Logo Design
Recognize the logo above? Neither do we.
Olive Garden announced a brand renaissance, which replaces its old, cheerfully incompetent logo with a new design that looks to be of a generic brand you find at the grocery store for cheap. Miscommunicated logo designs can potentially ruin a business’s reputation and can expect negative feedback.
Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over another: people tend to stick to something familiar, something that brings up positive associations.
Here’s Olive Garden’s old logo:
Which look do you prefer?
To read more on why Olive Garden decided to change up its image, click here.