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Drink It In #7 – The Power of Video Marketing

Hey y’all,

Welcome back from a week’s hiatus from DRINK. IT. IN. I spent the majority of last week on vacation, and I spent the rest picking up the pieces from Taylor Swift and Nicki Minaj’s unfortunate Twitter war. So this week I’m looking forward to getting back to normal. Like, actually talk about media – mostly, some SUPER fun articles about the power of video.

Let’s go!

The Power of Video Production

First, let’s start with this handy article from Tech In Asia that describes the major reasons why everyone should invest in video marketing. It doesn’t have a lot to do with sales bumps or the quantifiable hype that comes with a successful video campaign; it talks more about the psychology of video advertising. How it tickles our brains, and how reading is just straight up boring. In order to condense it for you, take a look at this bulleted list pulled from the article:

100 million internet users watch online videos each day

64% of customers are likely to buy a product online after watching a video

Mobile video traffic takes up more than 50% of total mobile data traffic by the end of 2014

The number of hours people are watching on YouTube each month is up 50% year over year

Videos are processed by the brain 60,000 times faster than text and creates a more emotive experience

Yeah, it’s intense. If you have more than 500 words of text on your website, then there’s a very high chance that your visitors will only read the first few sentences before their entire brains glaze over and they move on.

Moving on!

This EPIC infographic below was posted by Spiceworks a little while ago. It may seem complicated, but it shows the ROI of video advertising on your website – how it reaches decision makers, how it’s time and cost effective, etc. I would invest the time in breaking it down to really understand it. Maybe print it out and have it on your desk, you nerd.

DC Video Production | Video Production DC
Why Video Drives Sales – Image Courtesy of Spiceworks.com

Lastly, let’s look at using Facebook as a platform for video advertising. Read this report about Facebook’s Q2 earnings, and how a 39% growth in revenue is due largely in part to an increase in video advertising – mostly on mobile devices. What’s more, the revenue from mobile ads has grown 74% from last year. That’s crazy. And the thing is, this is not just a trend. This is the way things are now. The power of video won’t just run its course. Don’t get left out. Get on it. 

So there are a few things to keep in mind here. First, understand the psychology of video marketing – it’s much easier to reach your audience when you understand how their minds work. Second, understand how to invest your resources in video marketing.  The returns are there, you just have to figure out how much you want to dedicate to it. And finally, go with the flow. Take advantage of social media. Again, the returns are there, and they just keep growing.

These are my three tenets for video marketing strategies.  You need to consider all three of these when developing a campaign, or maybe convincing your boss that it’s worth it. I don’t know. I don’t know your life, but I’d go for it here. Don’t be a square.

Anyway, see ya next week.

Data and image, courtesy of spiceworks.com

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