Rebranding a local dentistry.
As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.
Prior to its name change to Smiles at Fairfax Corner, the lead dentists at the practice, Dr. Riaz Rayek and Dr. Tara Zier, were looking for a new name to brand their practice. They looked to TriVision Creative, a DC marketing company, to collaborate and execute their marketing plan. TriVision’s award-winning team created a new name that best reflected their mission. Along with the new brand name, came the need for a new logo, website, business stationary, and marketing collateral. Instead of having Smiles at Fairfax Corner shop around for various marketing needs, TriVision became their one-stop marketing shop. Providing design and printing services for their new rebrand also involved revamping their website which changed to www.fcsmiles.com. The process also included multiple staff photo shoots done at the clinic by professional TriVision photographers, later used for its website and marketing materials.
The revitalization of Smiles at Fairfax Corner represents the significance of a marketing company sparking the branding strategy of your organization by updating its look and identity; be it a dentist’s office, or any other business or product. With the new repositioned brand, Smiles at Fairfax Corner has now built itself a strong name recognition within the Fairfax, Virginia community and its surrounding Washington D.C metro area.
Smiles at Fairfax Corner Testimonial Video: