Insights

Branding a Washington DC Junior Girls Golf Apparel Line

What is the first thing that comes to mind when you think of golf?  Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole.  Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands the stereotypical golfer, people of all ages and walks of life can enjoy golf as a sport, including young girls.

DC Branding – Brand Strategy

The story behind Turtles and Tees goes back to when its founder, Kris Bartholomew’s young daughter who loves golfing, had a hard time finding the right golf clothes for her age. No matter where she searched, the apparel for women’s golf was far too mature and expensive for a 10-year-old.

Taking matters into her own hands, Kris created a junior golf and tennis clothing line for girls called Turtles and Tees. By mixing and matching fun, trendy sports-themed prints with functional designs, she created clothing and accessories for young girls which are both fashionable and comfortable to wear on the golf course as well as on the tennis court.

But what does a turtle have to do with golf and tennis?  Well, Kris’s daughter loves one thing just as much as golf: sea turtles. Kris decided to incorporate the turtle into the brand in an effort to raise awareness and support for the daily threats Sea Turtles face due to pollution and poaching, even before hatching, which classifies six out of seven sea turtles as endangered species. Raising awareness for the sea turtles’ plight, helps keep the creatures from rapid, human-caused extinction.

As a past client and friend, Kris approached our team at TriVision Creative, a DC branding agency, for help in developing a brand strategy and website to launch the Turtle and Tees junior golf and tennis apparel line.

TriVision Creative made sure the new brand’s design and feel lined up with Kris’s vision, keeping in mind their original inspiration and cause behind the product. The logo we designed, strategically combines the shape of a turtle’s back with a golf ball, as well as has an added element of a golf flag. It’s fresh and playful yet eloquently executes the mission of the brand.

DC Branding – Website Development

Part of the branding process was also designing and developing their website, TurtlesandTees.com. The website had to match the theme of the brand. Not only did we design the site, we also held professional photo shoots at our studio where young girls came and modeled the clothing line for the online catalog. In addition, our team at TriVision designed and produced patterns for them, including their signature pattern T’s Squared.

Turtles and Tees has now become the saving grace for all young girls in need of fashionable golf and tennis clothes. But their mission doesn’t stop just at fashion and raising awareness for sea turtles. Consequently, they are also encouraging more women to get into the sport of golfing at a young age.