From promotion, to packaging, brands continue to find ways to stand out. These are examples of brands pushing past the “norm” and making an impression.
A new take on Packaging: Baby Carrots displayed in “Junk food” bags.
Target takes over a Hotel in the Big Apple with an LED light and dance show.
Humorous, if not outright silly videos featuring formal NFL wide receiver Isaiah Mustafa went viral.
The take away from these creative campaigns is that going outside of the industry standard or precedent can have potentially incredible results. With the right idea and proper execution, unique campaigns can have a huge impact!
For more creative campaigns, visit: http://www.forbes.com/2010/12/13/most-creative-advertising-leadership-cmo-network-ideas_slide.html