Dermatology Associates of Northern Virginia Logo Design
A website and logo go hand-in-hand in defining the identity of a brand. A logo serves as the face of a business and can highlight a brand in a positive or negative light, depending on its design and effectiveness. Similarly, a website is the first impression a brand makes in this fast-paced online world.
Founded in 1992, the dermatologists at Dermatology Associates of Northern Virginia (DANV) were looking to revitalize their logo and website to re-energize their brand. With a large team of board certified dermatologists at two locations of Centerville and Sterling, DANV is one of the busiest and most well-known skincare practices in the Northern Virginia area, offering services in all aspects of dermatology including adult and pediatric care, ethnic skin, skin cancer treatment, surgery, and aesthetics.
After having a “discovery meeting” with Dr. Neeraja Mattay and her staff to understand their brand and vision, TriVision came up with the creative design of numerous logo options. The new logo, which is comprised of the acronym (DANV) for the full name of the company, uses bold lettering style, yet the “V” is softened to represent the aesthetic services of the practice. The brick orange gradient color is a reminder of the various layers of the skin in the human body. The dark purple color is used as an accent to compliment the overall color scheme of the practice.
Dermatology Associates of Northern Virginia Website Design
Part of the branding and marketing strategy for DANV was a complete overhaul of their website and marketing collaterals, which included business cards, business stationery, folders, coupons, loyalty cards and brochures. Promotional items consisting of plastic bags, pens and gift cards were also printed by TriVision as part of the campaign to promote the new DANV image.
In addition, TriVision’s professional photography team visited both DANV locations to capture the doctors, staff and equipment in action. The new photos are now displayed on the newly designed DANV website www.dermdocs.com. With an improved design and structure, DANV is now a more interactive portal where visitors can stay up-to-date with the latest skincare news and promotions. Each month, TriVision is also in charge of the design, editing and dissemination of the e-blasts of DANV’s online newsletter.