a U.S. Government
U.S. International Development Finance Corporation
In October 2019, the Overseas Private Investment Corporation (OPIC) transitioned into the U.S. International Development Financial Corporation or DFC for short. To prepare for the transition, OPIC selected TriVision as the creative marketing agency to develop DFC’s new visual identity, branding strategy, website and digital presence.
- Brand Development & Strategy
- Tagline Development
- Website Design & Development
- Website Copyediting
- Search Engine Optimization
- Social Media Consultation
- Brand Style Guide Development
- Graphic Design + Creative Services
- Marketing Collaterals
- PowerPoint Template
- Promotional Items
The 9-month process began with a discovery and research phase where all teams collaborated, including past vendors. TriVision began by conducting surveys, interviews and focus groups with OPIC’s key stakeholders and executives. The insight gathered paved the way for implementing a naming and branding strategy that set the tone for the rest of our deliverables, including marketing collateral, business stationery, website, SEO and social media strategy.
The challenge was to make sure the transition of a U.S. government entity like OPIC took place seamlessly across all its marketing platforms. Given OPIC had a large global footprint, it was crucial how the new name and brand was going to play a role on an international level. How should the new brand be rolled out so that their audiences (old and new) knew of the change and found them across multiple digital platforms? How would the new identity affect their collateral for both print and digital media?
Based on our findings, we generated standout, multi-perspective concepts for the new logo which were presented to their leadership. Once a new name and logo was chosen, our team developed a brand style guide that contained fonts, color palettes, and visuals to show proper usage of the brand across various mediums. We also helped develop their tagline, “Investing in Development.”
In conjunction with the new branding, our design and web team also designed and developed a robust website which involved intensive collaboration across different teams to ensure the site was fast, secure, user-friendly, and consistent with DFC’s branding strategy. TriVision’s IT team also worked with security patches aligned with 508 Compliance to meet the standards of a government website.
The impact of DFC’s brand identity has been very positive. TriVision was able to effectively execute this brand and website launch in time with the passing of the BUILD ACT by the U.S. Senate which established the birth of the new agency. The DFC logo and website are both fresh, modern and met OPIC’s objective to transition into a new entity without losing momentum or visibility.