Case Study

Creative Marketing
for a Global Defense
Provider

DGC International

Services

Brand Identity and Brand Management
Marketing Strategy
Strategic Communications

Challenge.

DGC International (DGCI) is a trusted provider of global defense solutions to the United States government and its partners worldwide. Specializing in logistics, global operations, and mission support products and services, it has locations worldwide, including USA, Afghanistan, UAE, and the Middle East. To keep up with its rapid global growth, DGCI needed to take its branding and marketing strategy to the next level.

Services

Marketing Collateral, Promotional Materials
Interior Branding and Design Consultation

Solution.

In 2017, the McLean-based company approached TriVision to become their go-to full-service marketing partner. Having worked with our team in the past, their leadership valued TriVision’s high quality of work and expertise in the field of creative design, branding and media communications. We began by launching a full brand audit and assessment of the DGCI identity. Given its international presence and work with the U.S. government, we needed to make sure the new DGCI brand identity was modern, polished, and cohesive across all its marketing platforms. We also developed a brand style guide and tagline to support the new brand.

Services

Website Design, Development and Copyediting
Video Production & Photography

Following the rebrand, our design and web teams built a sleek and comprehensive website containing high-impact design elements and digital media produced by TriVision, which include corporate videos, creative banners, and other rich content. Our team also provided copyediting services for their website. More recently, TriVision provided creative design and production of DGCI’s exhibition booth at the 2019 Defense Logistics Agency show in Washington, DC. Starting from initial concept to implementation, our team built DGCI’s entire booth, including an 8ft. branded miniature oil tanker, digital kiosk, marketing collateral and promotional materials.

Services

Exhibit Booth Design and Development

As DGCI’s marketing arm since 2017, TriVision continues to provide valuable marketing and creative support to help the company prosper and grow. Thanks to our collaborative efforts, DGCI keeps expanding and getting recognized. In 2018, it was ranked #1 in Government Services and #11 Fastest Growing Companies in America by Inc. 500, as well as #1 fastest growing company by the Washington Business Journal.